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by Deanna Yang on July 15, 2024
It's a Monday. It's the middle of winter in New Zealand & it's pouring outside. I wake up to the news of one of Auckland's iconic restaurants, SQPR, closing down & being put into liquidation. It follows Chapel Bar, another Ponsonby institution, placed into receivership earlier this month. And next year, the announcement of Smith & Caughey's, being shut down in 2025 for good. It hurts. SPQR since 1992. Smith & Caughey's since 1880. They survived through it all, yet now is wh...
by Deanna Yang on June 18, 2024
I posted a video last week and a couple days ago I noticed it was sitting on 200k views which is quite a lot for us already. Then this morning when I logged into Instagram (at the time of writing this) it's now somehow at 1.5 MILLION views (!!), 42.7k Likes & 31.8k shares. As much as I'd love to say it was about something heartfelt, the blood sweat & tears poured into this business, all the creative products we have innovated over the years. Nope, nup, nada. It was THIS. ...
by Deanna Yang on June 12, 2024
So we finished making Creme Brûlées exactly one week ago. Since then people have been coming in every single day asking for them...constantly 😅 We have never sold that many Creme Brûlées (or in fact, of any other flavor....) in the 12 years that Moustache has been open. It was hectic as It was so in demand we couldn't make enough. Which meant some inevitably missed out & were annoyed at us. I don't think people realize how labour intensive it is to bring our products to you. Which brings...
by Deanna Yang on May 30, 2024
ahhh Crème Brûlée, you defeat us once again. We were doing so well. SO well. But even Goliath fell at the mercy of a mere stone. And thus, we have fallen to the delicious yet delicate hands of the Crème Brûlée 😅 The entire team have all worked extra hours to make it happen but as a boss, it's also my job to protect the team's physical & mental health. So starting from tomorrow Friday 31st May, just for the last 6 days of Crème Brûlée, we will need to limit it to 4x Crème Brûlée's per p...
by Deanna Yang on May 29, 2024
Exactly one week has passed since we released our famous Crème Brûlée Cookie Cup. Last year our team could make & sell about 1500 Crème Brûlée's per week so we were hoping for slightly higher this year. Last week we made & sold OVER 3000+ (!!) in just Crème Brûlée Cookie Cups ALONE. So we have hand-made over DOUBLE what we did last year 😱 Our team is of similar size to last year, so this shows how much we have truly hustled this year & improved our processes to get as many out to ...
by Deanna Yang on May 22, 2024
She's back. Today's the day. Crème Brûlée Cookie Pie is back in existence in our world. This is by far the flavor we get requested for a comeback most. People email in asking about, they DM our socials about it, and people even turn up on the most random posts (unrelated to Crème Brûlée) asking when it's going to return. Last year when we last released it, we couldn't produce enough for the demand. We make everything from scratch - the crème brûlée itself (none of that packet creme brûlée ...
