Diary

It's a Monday. It's the middle of winter in New Zealand & it's pouring outside.  I wake up to the news of one of Auckland's iconic restaurants, SQPR, closing down & being put into liquidation. It follows Chapel Bar, another Ponsonby institution, placed into receivership earlier this month. And next year, the announcement of Smith & Caughey's, being shut down in 2025 for good. ...

I posted a video last week and a couple days ago I noticed it was sitting on 200k views which is quite a lot for us already. Then this morning when I logged into Instagram (at the time of writing this) it's now somehow at 1.5 MILLION views (!!), 42.7k Likes & 31.8k shares. As much as I'd love to say it was about...

So we finished making Creme Brûlées exactly one week ago. Since then people have been coming in every single day asking for them...constantly 😅 We have never sold that many Creme Brûlées (or in fact, of any other flavor....) in the 12 years that Moustache has been open. It was hectic as  It was so in demand we couldn't make enough. Which meant some...

ahhh Crème Brûlée, you defeat us once again. We were doing so well. SO well. But even Goliath fell at the mercy of a mere stone. And thus, we have fallen to the delicious yet delicate hands of the Crème Brûlée 😅   The entire team have all worked extra hours to make it happen but as a boss, it's also my job to protect the team's...

Exactly one week has passed since we released our famous Crème Brûlée Cookie Cup. Last year our team could make & sell about 1500 Crème Brûlée's per week so we were hoping for slightly higher this year. Last week we made & sold OVER 3000+ (!!) in just Crème Brûlée Cookie Cups ALONE. So we have hand-made over DOUBLE what we did last year 😱 Our team...